Privacy Policy


This PRIVACY POLICY (“Policy”) has been drafted in accordance with the Information Technology Act, 2000 and the rules there under as applicable and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures. RULOANS FINANCIAL SERVICES PRIVATE LIMITED, a Company within the meaning of Companies Act, 2013, having registered office at 601, ASHOK HEIGHTS, OLD NAGARDAS ROAD, ANDHERI EAST, MUMBAI - 400069, Maharashtra, India (hereinafter shall be referred to as "Company") is an NBFC registered with the Reserve Bank of India (“RBI”).

This policy describes our policies and procedures for the collection, use, storage, processing, disclosure, and protection of any information, including, but not limited to, business or personal information provided by customer and a user (“customer” or “user”) while using the platform. User shall mean any person/ persons, who visits, uses, deals with and/ or transacts through the platform or avails our services and includes a browser. This policy constitutes a legal agreement between you, as the user of the platform, and the company, as the licensed user of the platform. You must be a natural person who is at least 18 years of age. By visiting/ accessing the platform, through the website or the app and voluntarily providing us with information (personal and/ or non- personal) for the products or otherwise, you are consenting to our use of it in accordance with this policy.

This policy does not apply to third-party websites / applications that are connected via links to the platform. If you do not agree with the terms and conditions of this policy, please do not proceed further to use/ access this platform. your use of the platform will be governed by this policy as applicable to the platform together with all policies, notices, guidelines, disclaimers that are published and shared with you from time to time which are incorporated herein by way of reference including but not limited to our terms & conditions and such other terms as may be applicable to you in your capacity as a user of the website.

This policy shall be enforceable against you in the same manner as any other written agreement. This policy is a part of the platform. Terms & conditions and all capitalized terms under this policy that have not been specifically defined herein shall have the meaning as ascribed to it under the platform terms & conditions. We may update this policy from time to time. You must periodically review the policy for the latest information on our privacy practices.


During your use of the Platform, we will collect information and data including but not limited to your personal information and Sensitive Personal Data/Information as defined under the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011. You hereby provide us explicit consent to collect the following data from you as a data provider which also includes Sensitive personal data or information:

  • Your name, address, date of birth, contact information, PAN number, name of the bank where you have your primary account, bank statements, income tax returns, pay slips, KYC data such as Valid Address proof, Aadhar, Passport, photograph etc.
  • Details regarding your employment, including, details of income, name of the current employer, details of the office address, details regarding the years/months completed with the current employer.
  • Credit-related information that is collected from other sources like the credit bureau.
  • Your unique identifiers such as username and password, preferences information, and transaction history.
  • Any other information that the Company is required to collect as per its specific mandate from Reserve Bank of India or as a requirement under applicable law in India.
  • We may also automatically receive and collect certain anonymous information in standard usage logs through the web server, including mobile- identification information obtained from the equivalent of “cookies” sent to the App, including mobile network information, standard web log information, traffic to and from our app, tracking inside the App and any other available information, from: An IP Address, assigned to the device used by the User. The domain server through which the User accesses the platform and the functions and features therein, and the type of device used by the User (“Device”)
  • To enhance our ability to provide valuable services and experiences to the User, we may: (i) automatically receive, collect, and analyse your location information which may be accessed through a variety of methods including, inter alia, GPS, IP Address, and cell tower location. and (ii) collect information pertaining to your Device and your usage thereof. As detailed above, we also collect your personal information, including financial information, from the registration or other completed forms / questionnaires that You provide to Us. We will also receive your personal information, including financial information, from documents that you may provide to Us and/or from documents like the credit report that You authorize Us to obtain on Your behalf from credit information companies. The information We collect about You will depend on the products and services we offer, on an ongoing basis. The information collected from You will be used to effectively provide Services to You. If You do not allow Us to collect all the information, we may not be able to deliver all these services effectively. You hereby provide us explicit consent to use the data specified above as per the terms of this Policy.


When the User registers with the App, we will use the information supplied by the User to pull a Credit Report from Credit Bureaus and identify verification services to facilitate banks and other financial institutions to evaluate the User’s loan request in the context of the User’s complete financial situation. You hereby provide explicit consent to Us for the use of Your information provided (including SPD & I) provided by You to Us (as specified above) and to share such information with third parties for the following purposes:

  • Monitor, improve and administer our Platform
  • Manage our risks including the risk of fraud that may be committed against us or our partners.
  • Analyse how the Platform is used, diagnose service or technical problems, and maintain security.
  • Send communications notifications, information regarding the products or services requested by You or process queries and applications that you have made on the Platform, including marketing and promotion of our Services or our Platform by way of tele-messages or emails or calls.
  • Manage our relationship with you and provide You with or inform you about other products or services we think you might find of some use.
  • Conduct data analysis to improve the Services provided to the User.
  • Use the User information to comply with country laws and regulations.
  • To conduct KYC based on the information shared by the User for the provision of Services and availing the Product. This would include conducting analysis of your bank statements and eKYC. Company, may directly or through third parties, conduct the KYC on its customers. In the event the KYC as details under this clause is being conducted by its third-party service providers, the Company shall share Your relevant information with such third-party service providers for availing the said services.
  • Use the user information in other ways permitted by law.
  • We will use and retain your information for such periods as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


We will not use User information for any purpose other than in connection with the Platform. RFSPL will not rent, sell, or share User information and will not disclose any of the User’s personally identifiable information to third parties, unless:

  • It is pursuant to obtaining the User’s permission
  • It is in connection with disclosure to financial institutions and banks, in which case, the User hereby gives his express permission
  • It is in connection with the services being rendered through the App
  • It is to help investigate, prevent, or act regarding unlawful and illegal activities. suspected fraud, potential threat to the safety or security of any person, violations of Website/Platform Terms & Conditions, or as defence against legal claims
  • It is a case of special circumstances such as compliance with court orders, requests/order, notices from legal authorities or law enforcement agencies compel us to make such disclosure


We store and process your personal information, including the information received from your Device on Amazon Cloud Servers and other secure cloud service providers. All information received by us, either directly from you or through your Device is protected and secured by us. We adopt multiple safeguards to protect the security of the information and data provided by you like firewalls and data encryption using SSL, and information access authorization controls. We use reasonable safeguards to preserve the integrity and security of Your information against loss, theft, unauthorized access, disclosure, reproduction, use or amendment. To achieve the same, we use reasonable security practices and procedures as mandated under applicable laws for the protection of your information. Information you provide to us may be stored on our secure servers located within India. However, you understand and accept that there’s no guarantee that data transmission over the Internet will be completely secure and that any information that you transmit to us is at your own risk. We assume no liability whatsoever for any disclosure of information due to errors in transmission, unauthorized third-party access to our Platform and data bases or other acts of third parties or acts or omissions beyond our reasonable control and You shall not be entitled to hold the Company responsible for any breach of security.


"Phishing" usually occurs when users of a website are induced by an individual/entity into divulging sensitive personal data by using fraudulent websites and/ or e-mail addresses. In the event of you providing information to a website or responding to an e-mail which does not belong to us or is not connected with us in any manner, you will be a victim of Phishing. We do not send e-mails requesting a user for payment information, username, or passwords. However, we may verify the username, password etc. provided by you from time to time.


We have taken every effort to ensure that this Policy adheres with the applicable laws. The invalidity or unenforceability of any part of this Policy shall not prejudice or affect the validity or enforceability of the remainder of this Policy. This Policy does not apply to any information other than the information collected by us through the Platform. This Policy shall be inapplicable to any unsolicited information you provide us through the Platform or through any other means. This includes, but is not limited to, information posted in any public areas of the Platform. All unsolicited information shall be deemed to be non- confidential, and the Company shall be free to use and/ or disclose such unsolicited information without any limitations.


This Policy shall be governed by and construed in accordance with the laws of the Republic of India. The courts at Andheri, Mumbai India shall have exclusive jurisdiction in relation to any disputes arising out of or in connection with this Policy.


If you require any information or clarification regarding the use of Your personal information or this Privacy Policy, you can contact us at info@ruloans.com If You have grievance with respect to use of Your personal information, please contact us at support@ruloans.com. The Company is based in India, by browsing/using the Platform, you hereby acknowledge that the Company is not responsible or liable in any manner to comply with any local laws of Your territory except India.